Mayfair (cigarette)

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Mayfair
An old English pack of Mayfair cigarettes, with a UK text warning at the bottom of the pack.
Product typeCigarette
Produced byGallaher Group, a subsidiary of Japan Tobacco
CountryUnited Kingdom
Introduced1992; 32 years ago (1992)
MarketsSee Markets
Tagline"A good smoke at a fair price"
Carcinogenicity: IARC group 1

Mayfair is an English brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

History

Mayfair cigarettes were launched in 1992 in the United Kingdom with the slogan "A good smoke at a fair price." The brand is Gallaher Group's leading value cigarette brand.[citation needed] Mayfair is one of the least expensive cigarette brands in the UK, despite its name.[1]

By 2007, Mayfair had become the second-most popular cigarette brand in the UK, with total sales of £663 million.[citation needed]

In 2012, for the brand's 20th anniversary, Japan Tobacco produced a limited-edition pack.

Markets

Mayfair cigarettes are mainly sold in the United Kingdom and Ireland, but also in Austria, Portugal, Spain, Italy, Poland, Greece, Australia, and Canada.[2][3][4]

Products

The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative.[5]

See also

References

  1. ^ https://londonist.com/london/history/the-cigarettes-named-after-places-in-london
  2. ^ "BrandMayfair - Cigarettes Pedia". www.cigarettespedia.com.
  3. ^ "Mayfair". www.zigsam.at.
  4. ^ "Brands".
  5. ^ "gallaher-group.com". gallaher-group.com.
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