Hogarth Worldwide

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Hogarth Worldwide
Company typePrivate
IndustryMarketing, Advertising and Production
Founded2008
Headquarters
164 Shaftesbury Avenue
London
,
United Kingdom
Area served
Worldwide
Key people
Richard Glasson (CEO)
ProductsadcastNXT, FIDO, ZONZA [1]
ServicesBroadcast, print and digital production, post-production, CGI and retouching, creative expansion, language services (including transcreation) and distribution technology
Number of employees
7,500 (January 2024)
Websitewww.hogarth.com

Hogarth Worldwide[2] is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.

History

Hogarth Worldwide HQ, London

Hogarth was established in London in 2008.[3] In 2009 the company formed a joint venture with WPP plc.[4] Richard Glasson – who joined the company in 2011 as chief operating officer – is the global CEO as of March 2023.[5]

Hogarth's business grew as more and more businesses started separating their advertising creative development from production.[6] Hogarth also manages and provides the production technology for in-house studio facilities at advertising agencies and client marketing organisations.

Some of the biggest clients Hogarth works for include Heinz[7] Galderma, Nestle, Ford, Johnson & Johnson, Volvo.[citation needed]

Hogarth has featured in the Televisual poll of top post-production houses.[8]

As of January 2024, the company employs 7,500 staff globally, the largest in-house production arm of any agency.[9]

Offices

In 2010 the company opened an office in New York. In 2011 offices were opened in Hong Kong, Singapore,[10] and Mexico. An office in Bucharest was opened in 2012. An offshore production platform for Hogarth was established in the year 2018 in Chennai, India.

Joint ventures

Hogarth have established joint ventures with creative agencies and clients to provide production resources. These include:

  • Grey London – the first advertising agency to form a joint venture partnership with Hogarth creating GreyWorks, a Hogarth managed in-house facility at Grey London.[11]
  • JWT – Transmission is a joint venture between Hogarth and JWT.[citation needed]
  • RKCR Y&R – this partnership provides studio management and production technology resource.[citation needed]
  • Ogilvy & Mather – Hogarth and Ogilvy come together through RedWorks, a joint venture formed in 2012.[12]

References

  1. ^ "Transfer of CopyCentral by Hogarth to Optimad". 16 August 2017.
  2. ^ "Hogarth – Homepage". Archived from the original on 2008-12-30.
  3. ^ "Our weekly round-up of new hires in the digital marketing world, including news from Starcom, Aki Technologies, Quantcast, Telaria, IAB UK, The Independent, Bazaarvoice and Bounteous | Mobile Marketing Magazine". mobilemarketingmagazine.com. Retrieved 2020-04-30.
  4. ^ Coffee, Patrick (2018-02-27). "Ogilvy Announces New Global Partnership With WPP-Backed Production Company Hogarth". www.adweek.com. Retrieved 2024-02-16.
  5. ^ "Hogarth Worldwide Names Natasha Cholerton-Brown as CEO of Americas | LBBOnline". lbbonline.com. Retrieved 2024-02-16.
  6. ^ "IPA report produces magical and logical results for business-minded agencies". Archived from the original on 2009-05-23.
  7. ^ "Kraft Heinz to use one non-local production house". Reel Chicago News. 2015-10-07. Retrieved 2024-02-16.
  8. ^ "Televisual | REPORTS & SURVEYS". Archived from the original on 2012-11-13.
  9. ^ "WPP Seeks to Leverage Production Growth as Hogarth Takes the Lead | LBBOnline". lbbonline.com. Retrieved 2024-03-20.
  10. ^ "White Mark builds 7.1 Dolby audio studios for Hogarth Singapore — OnScreenAsia.com". Archived from the original on 2012-01-31. Retrieved 2012-02-15.
  11. ^ "Grey Works". Archived from the original on 2013-07-01.
  12. ^ Rowley, Liz (2015-09-18). "With Costs Soaring, Hogarth Helps Brands Boost Efficiency With In-House Talent". AdExchanger. Retrieved 2024-02-16.

External links

Retrieved from "https://mdwiki.org/wiki/Hogarth_Worldwide"