GTB (advertising agency)
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| Industry | Marketing and advertising |
|---|---|
| Predecessor | Team Detroit |
| Headquarters | , United States |
Area served | Worldwide |
Key people | Robert Guay, CEO |
| Parent | WPP plc |
| Website | GTB.com |
GTB, formerly known as Team Detroit,[1] is an advertising agency based in Detroit, Michigan. It is the primary creative agency for the Ford Motor Company.[2] GTB is a subsidiary of WPP, one of the Big Four advertising firms.
WPP formed Team Detroit in 2006 out of portions of six sibling agencies: J. Walter Thompson (JWT), Young & Rubicam (Y&R), Wunderman, Ogilvy & Mather, MEC, and Mindshare.[3]
In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.[4]
References
- ^ Schultz, E.J. (27 June 2019). "Ford ad agency gets new CEO as GTB tries to regain its footing". CrainsDetroit.com. Retrieved January 17, 2024.
- ^ Kiley, David. "Why Ford Is Ready To Roll WPP After Making Ads For 75 Years". Forbes.com. Retrieved August 14, 2019.
- ^ Shea, Bill (6 May 2016). "Team Detroit, Ford's ad agency, rebranded as GTB". AutoNews.com. Retrieved August 14, 2019.
- ^ Coffee, Patrick. "Team Detroit Renames Itself 'Global Team Blue'". AdWeek.com. Retrieved August 14, 2019.
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