VIPS (South Korean restaurant)

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For other uses, see VIPS (disambiguation).
VIPS
IndustryRestaurant
Founded1997 (1997) in South Korea
Headquarters
Seoul
,
South Korea
Number of locations
112 stores (2015)
Websiteivips.co.kr

VIPS is a restaurant chain in South Korea owned by the CJ Foodville of CJ Group.

History

In South Korea

The first store was opened in 1997 in Deungchon, Seoul.[citation needed]

As of 2015, the chain had 112 branches in South Korea.[1] The number of stores, however, decreased sharply in the next few years. It decreased to 61 in 2018 and 45 in December 2019.[2] [3] VIPS recognized the crisis, and attempted various changes for sales growth through changing the store concepts and interior relevant to the targets that live near the store.[4]

In China

In 2015 CJ Foodville announced a plan to set up some 100 restaurants in China by 2017.[5]

References

  1. ^ Jang, Won-soo (March 10, 2015). "[패밀리레스토랑의 눈물]남들 문닫을 때 나홀로 매장 늘린 빕스". Daily Hankook. Retrieved 2015-04-16.
  2. ^ "골목 맛집에 밀린 '빕스', 몸집 줄이고 로봇 투입해 재도약". chosun (in Korean). 2019-12-15. Retrieved 2021-04-08.
  3. ^ "[달라진 食문화①]그 많던 빕스·아웃백은 어디로 갔을까?". www.msn.com. Retrieved 2019-05-17.
  4. ^ "CJ푸드빌 빕스, 상권 맞춤형 변화로 신규 고객 공략 - 미래경제". www.mirae-biz.com (in Korean). Retrieved 2019-05-17.
  5. ^ Kim, Young-gyo (December 18, 2012). "CJ Foodville adds new flavor to Beijingers' eating-out culture". Yonhap News. Retrieved 2015-09-19.

External links


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