Tweak India
 | |
| Industry |
|
|---|---|
| Founded | 2019 |
| Founder | Twinkle Khanna |
Area served | Worldwide |
Key people |
|
| Products |
|
| Website | tweakindia |
Tweak India is an Indian digital media company focused on women.[1] It was founded by author and entrepreneur Twinkle Khanna, who is also the CEO and brand ambassador.[2][3][4][5]
History
Tweak India was launched on 30 September 2019[3] with the goal of giving modern Indian women a credible, one-stop platform which talks to them about every aspect of their lives.[6] Tweak is known for its irreverent, tongue-in-cheek approach to wellness, career and lifestyle content, with a strong emphasis on books.[1] Tweak India's founding Editor is Rochelle Pinto.[7][8]
In 2020, Tweak India launched a book imprint, Tweak Books, in association with Juggernaut. It has since published two children's books, When I Grow Up, I Want To Be Volume 1 and 2, and a cookbook called What's In Your Dabba, which features easy-to-make recipes from celebrities and popular names.[9][10][11][12][13]
In 2021, Tweak India launched their YouTube show, The Icons with Twinkle Khanna,[14] featuring India's most respected celebrities from writer and philanthropist Sudha Murthy[15] and Nobel Peace Prize winner Malala Yousufzai[16] to veteran actors Waheeda Rehman,[17][18] Kajol[19][20] and Vidya Balan. In its second season, The Icons has expanded its scope to include names from a wide variety of fields, including Alphabet CEO Sundar Pichai, serial entrepreneur Masaba Gupta,[21][22] journalist Faye D'Souza and more.[23][24]
In June 2023, Tweak India announced the launch of the Tweak Book Club, in association with Crossword Bookstores, India's largest book retailer.[25]
References
- ^ a b Mathur, Nandita (30 September 2019). "Twinkle Khanna launches Tweak, a bilingual digital media platform for women". livemint.com.
- ^ Kadakia, Pankti Mehta (28 September 2019). "It's always a good time to have a sense of humour: Twinkle Khanna on Tweak India". forbesindia.com.
- ^ a b Pal, Shubhodeep (27 September 2019). "Twinkle Khanna's upcoming online venture will be the Refinery29 of India". thehindu.com.
- ^ "Twinkle Khanna gets real about being a working mother and running a digital media empire". elle.in.
- ^ "Twinkle Khanna's Online Platform Tweak India Completes A Year Of Success". Business World. 3 October 2020.
- ^ Sharma, Megha (1 October 2019). "Twinkle Khanna launches her digital platform, Tweak India". vogue.in.
- ^ "In quest of more". businessgoa.in. 30 October 2021.
- ^ "United Colors Of Benetton celebrates Women's Day with the launch of #UnitedByStories". businessworld.in. 6 March 2020.
- ^ "What's in Your Dabba? Twinkle Khanna, Katrina Kaif Share Recipes". thequint.com. 1 October 2020.
- ^ Akundi, Sweeta (6 October 2021). "Tweak Books narrates stories of 20 real-life Indian 'superheroes' in its 'When I Grow Up, I Want To Be' series for children". The Hindu.
- ^ Kamdar, Shraddha (25 November 2020). "Femina Power List: Twinkle Khanna On Writing And Her New Platform, Tweak". femina.in.
- ^ Bhowal, Upasya (14 October 2021). "'When I Grow Up I Want To Be'". telegraphindia.com.
- ^ "Twinkle Khanna's online platform Tweak India completes a year of success". Business Standard. 3 October 2020.
- ^ "Akshay Kumar shares childhood tidbit about parents asking him to dance in front of guests, leaves wife Twinkle Khanna in splits". The Times of India. 11 May 2023.
- ^ Das, Rashmi Bora (11 October 2021). "Sudha Murthy Chats With Twinkle Khanna: Being A Good Human Being With Empathy Essential, Whether Or Not One Is An Achiever". womensweb.in.
- ^ "Becoming well-known at a young age was challenging: Malala Yousafzai". Indian Express. 30 September 2020.
- ^ Rawat, Abhilasha (11 March 2023). "When Waheeda Rehman wanted to do scuba diving at 81 and Twinkle Khanna was excited to join her". Times Now.
- ^ Doel, Drishti (12 March 2023). "THROWBACK: When Waheeda Rehman revealed Twinkle Khanna the one thing she had not done from her bucket list". pinkvilla.com.
- ^ "The One Thing Kajol And Twinkle Khanna Have In Common - Any Guesses?". NDTV. 2 December 2021. Retrieved 2024-01-23.
- ^ "'I am one of those who do not have a social or nightlife': Kajol on ageing, fashion and feminism". Indian Express. 2 December 2021.
- ^ "Masaba Gupta says Neena Gupta refused to let her live-in with ex-husband before marriage, called herself a bad mom later". Hindustan Times. 1 September 2023.
- ^ "Masaba Gupta Reacts To Inheriting 'Hundreds Of Crores' From Her Father Vivan Richards". ABP Live. 3 September 2023.
- ^ "Malala's story made me teary-eyed: Twinkle Khanna". indiatvnews.com. 12 October 2020.
- ^ "Twinkle Khanna's Online Platform Tweak India Completes a Year of Success". The Times of India. 3 October 2020.
- ^ "Tweak X Crossword Book Club". crossword.in.