Talk:Endowment effect/Archives/2014

description of first example needs to be clarified

"found that participants' willingness to accept compensation
for the mug (once their ownership of the mug had been established) was 
approximately twice as high as their willingness to pay for it."

What the heck does this mean? What does it mean to be twice as willing? Is there some magic 'willingness' unit of measure? And isn't this a counter example? If a person is twice as willing to accept compensation than to pay for it .. like of course. You gave it to me for free, and sure if you give me money for it, that is free money. Of course I'm more willing to take free money than to pay for something I didn't even want in the first place. Ah duh. What are you trying to tell me here???