Talk:Brand/Archives/2021

Question to fellow Wikipedians about personal branding as reflecting the corporate practice's reach

I was surprised to see a near-total lack of mention of personal branding, with the exception of one link, under the heading of "Personal branding", to Personal_branding.

My own encounter with branding has included being told I didn't know what I was doing when I balked on philosophical grounds to trying to establish a personal brand for myself as as necessary to a jobhunt as following encounters with thank-you notes. Material I have read on jobhunting often encourages the creation and maintenance of a personal brand, and I do not recall reading any critique or balking about this large-scale professional trend.

In my mind the spillover is highly significant. Branding is not just something corporations need to sell something to the public; branding is something people don't see how to do a professional jobhunt without. And it is my understanding (citation badly needed) that a great number of heavy users/contributors on social media channels pursue their engagement with those channels through the genuine form of life of deploying a personal brand.

The influence and spillover of the personal brand in all jobhunting materials I can recall discussing the topic highly attest the hegemony and significance of branding as a form of life: even if the article is primarily concerned with corporate brands, part of its significance may be reflected in a fuller discussion of personal branding, at least in reference to a hegemony and significance that it, for instance spills over heavily in terms of how to land a professional role.

The Personal_branding page is light compared to what I've seen in jobhunting materials. I can refer people to The Twitter Job Search Guide, but that's just because it's the first one that comes to mind. The idea that creating and curating a personal brand in professional jobhunting is boilerplate.

C.J.S. Hayward, author of minor (non-Wikipedia) theology article, Branding is the New Root of All Evil.

CJSHayward (talk) 21:22, 11 June 2021 (UTC)