sweet.tv

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sweet.tv
Type of site
video on demand
internet television
Available inukr., rus., eng. (languages of audio.)
ukr., rus., (interface languages)
Headquarters Kyiv,  Ukraine
Key peopleOleksandr Vitko (founder)
Oleksandr Rezunov (CEO)
URLsweet.tv
Commercialyes
Registrationyes
LaunchedDecember 19, 2017

sweet.tv (Ukrainian: Світ.тв; stylized as Sweet.tv) is an international OTT TV streaming and video-on-demand (VOD) platform that is part of the Sweet.tv Group, a media technology holding company operates in the telecommunications market since 2008.

Sweet.tv signed direct contracts with major movie studios, including Walt Disney Pictures/20th Century Studios, Paramount Pictures, Universal Pictures, Sony Pictures, and Warner Bros. Entertainment. In September 2020, it became the first Ukrainian platform to fund legal Ukrainian dubbing for movies and TV series, initiating the Hollywood in Ukrainian project to create dubbing for films produced before 2006.

History

The company was founded on December 19, 2017.[1] In 2018, its app was created for Smart TV, Android and iOS.

In January 2019, the company signed contracts with various Ukrainian film studios and the sweet.tv video library featured Ukrainian films from Film.ua Group (films from the Crazy Wedding franchise Crazy Wedding, Crazy Wedding 2, Crazy Wedding 3, etc.) and films from smaller film studios.[2]

In November 2020, the company signed a new direct agreement with Sony (distributed by B&H in Ukraine) for Ukraine."[3][4]

In 2020, Sweet.tv won the "Best OTT Provider of the Year" by 1+1 media distribution and was a second-degree laureate in the "Media Solution of the Year" category at the Telecom Awards 2020.[5][6]

In January 2021, the company signed a new direct agreement with Disney (distributed by Kinomania in Ukraine) specifically for the territory of Ukraine, not the CIS, and according to this new agreement, sweet.tv subscribers can now watch premiere films by Disney Pictures with Ukrainian dubbing as part of their subscription and without additional fees.[7]

In March 2021, the company signed a new direct agreement with CBS (a division of NBCUniversal Media Corporation) specifically for the territory of Ukraine, not Russia/CIS, and under this new agreement, sweet.tv subscribers can now watch CBS TV series with legal Ukrainian dubbing created by the company at its own expense as part of the Hollywood in Ukrainian project.[8][9]

In 2021, it received the Ukrainian People's Award for "Interactive TV of the Year",[10] a bronze Effie Award in "Influencer Marketing" for the Battle of Bloggers project, recognition from the American Chamber of Commerce in Ukraine for leadership during the COVID-19 crisis[11][12] the "Best Ukrainian Online Cinema" title at the Telecom Awards,[13] and a Certificate of Membership from the European Business Association.[14]

Sweet.tv's international expansion began with a test launch in Slovakia and the Czech Republic in 2021. In 2022, the service was fully launched in Hungary, Slovakia, and the Czech Republic.[15][16] In 2023, Romania, Poland, and Bulgaria were added to the list.[17][18]  

Attitude to Russia's full-scale invasion of Ukraine

Sweet.tv Group strongly condemns Russia's aggression against Ukraine. In 2022, in protest, Sweet.tv terminated all contracts and ceased all cooperation with Russian content providers. The company is now supporting Ukrainian viewers and increasing the Ukrainian-language content on the platform. Sweet.tv also supports charity programs and provides information support.[19] In July 2022, Sweet.tv together with the SES, provided access to a mine safety education course worldwide.[20]

References

  1. ^ "Історія створення SWEET.TV". sweet.tv (in Ukrainian). Archived from the original on April 16, 2021. Retrieved April 6, 2021.
  2. ^ "Фільм "Номери" Сенцова й Сеітаблаєва вийшов в онлайн-прокат". www.ukrinform.ua (in Ukrainian). Archived from the original on April 12, 2021. Retrieved April 12, 2021.
  3. ^ "sweet.tv відкрив бібліотеку голлівудської студії Sony Pictures". sweet.tv. Archived from the original on April 12, 2021. Retrieved September 24, 2021. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; April 8, 2021 suggested (help)
  4. ^ telekritika (November 4, 2020). "Sweet.tv відкрив бібліотеку студії Sony Pictures". telekritika.ua/uk/ (повідомляє пресслужба sweet.tv). Archived from the original on April 12, 2021. Retrieved April 6, 2021. {{cite web}}: |archive-date= / |archive-url= timestamp mismatch; April 8, 2021 suggested (help)
  5. ^ "Онлайн кінотеатри та відео стримінги доступні в Україні. Обираємо найкращий". ITbox - інтернет-магазин електроніки та комп'ютерної техніки (in Ukrainian). Retrieved July 19, 2024.
  6. ^ "На будь-який гаманець: що і за скільки можна подивитися на платних підписках". finance.ua. Retrieved July 19, 2024.
  7. ^ "SWEET.TV підписали преміальний контракт з Disney: франшизи Marvel, "Зоряні війни" та ексклюзивні прем'єри доступні на сервісі" (Реклама). Детектор медіа. 3 лютого 2021. Archived from the original on 3 лютого 2021. Retrieved 2021-09-24. {{cite web}}: Check date values in: |date= and |archivedate= (help)
  8. ^ "Американський медіагігант CBS і SWEET.TV підписали прямий контракт: "Мільярди", "Декстер", "Хтива Каліфорнія" скоро заговорять українською". detector.media (Реклама). 5 березня 2021. Archived from the original on 6 березня 2021. Retrieved 2021-09-24. {{cite web}}: Check date values in: |date= and |archivedate= (help)
  9. ^ Американський медіагігант CBS і SWEET.TV підписали прямий контракт: «Мільярди», «Декстер», «Хтива Каліфорнія» скоро заговорять українською Archived 2021-03-06 at the Wayback Machine. sweet.tv. 5 березня 2021
  10. ^ "SWEET.TV СТАВ ПЕРЕМОЖЦЕМ УКРАЇНСЬКОЇ НАРОДНОЇ ПРЕМІЇ". 17.01.2022. {{cite news}}: Check date values in: |date= (help)
  11. ^ "UKRAINIAN SWEET.TV ONLINE CINEMA: 10 MLN HOUSEHOLDS IN UKRAINE USE TV CONTENT FOR FREE". Ukraine open for business. October 29, 2021. Retrieved July 19, 2024.
  12. ^ "10-40% Discount on Corporate Purchase of SWEET.TV Starter Packs for Employees". The American Chamber of Commerce in Ukraine. Retrieved July 19, 2024.
  13. ^ "Зручний, цікавий та безпечний. Як створити онлайн-кінотеатр, що динамічно розвивається — DSnews.ua". www.dsnews.ua (in Ukrainian). December 9, 2021. Retrieved July 19, 2024.
  14. ^ "SWEET.TV".
  15. ^ "Український відеосервіс запустився у двох країнах Європи". biz.nv.ua (in Ukrainian). Retrieved July 19, 2024.
  16. ^ "Український відеосервіс розпочав роботу у Чехії та Словаччині". October 11, 2022.
  17. ^ "Безкоштовні сервіси для українців". finance.ua. Retrieved July 19, 2024.
  18. ^ Данькова, Наталія (September 21, 2023). "Олександр Резунов, "Sweet.tv": Ми захоплюємося Megogo, стежимо за "Київстар ТБ", але нікого не сприймаємо як небезпечного конкурента". detector.media (in Ukrainian). Retrieved July 19, 2024.
  19. ^ "Каталог внеску бізнесу в перемогу України | CSR Ukraine" (in Ukrainian). June 16, 2022. Retrieved July 19, 2024.
  20. ^ "На Sweet.tv з'явились відеоуроки з мінної безпеки для дітей". detector.media (in Ukrainian). July 21, 2022. Retrieved July 19, 2024.
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