Serenitea

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Serenitea
Company typePrivate
IndustryBeverage
FoundedDecember 19, 2008; 15 years ago (2008-12-19) in San Juan, Metro Manila, Philippines
FoundersPeter Chen
Juliet Herrera-Chen
Area served
Philippines
ProductsTeas, milk tea
Number of employees
Around 350[1] (2023)
Websiteiloveserenitea.com

Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[2]

History

Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To launch the it, the couple took out a $18,000 loan from their parents.[3][4] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.[5][6]

References

  1. ^ Valle, Jocelyn (November 15, 2023). "Peter and Juliet Chen: Blending business and marriage". The Daily Tribune. Retrieved April 21, 2024.
  2. ^ "BusinessWorld - Success in a cup of tea". BusinessWorld. Retrieved 16 June 2016.
  3. ^ Villano, Alexa (November 15, 2010). "A cup of Serenitea". The Philippine Star. Retrieved April 21, 2024.
  4. ^ Gopalan, Divya; Messmer, Lukas (August 5, 2015). "Entrepreneur Juliet Herrera-Chen's Path to Serenitea". The Wall Street Journal. Retrieved June 16, 2016.
  5. ^ "Twenty-something 'Serenitea' founder brews business success". GMA News. January 21, 2013. Retrieved April 21, 2024.
  6. ^ "About Us". Serenitea. Retrieved April 21, 2024.



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