MoGo (bike share)

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MoGo
MoGo station in downtown Detroit
MoGo station in downtown Detroit
Overview
LocaleDetroit, Michigan, U.S.
Transit typeBicycle sharing system
Websitemogodetroit.org
Operation
Began operationMay 27, 2017; 6 years ago (2017-05-27)
Operator(s)Shift Transit
Number of vehicles662

MoGo is a public bicycle sharing system in Detroit. In operation since 2017, MoGo is owned by a nonprofit organization of the same name, headquartered at One Campus Martius in downtown Detroit.[1]

History

Planning began in 2012 to establish a bicycle-sharing system in Detroit, headed by Lisa Nuskowski, the eventual founder of Detroit Bike Share. The system, eventually named MoGo, commenced operations on May 23, 2017, with a ceremonial ride in which cyclists rode the system's 300 original bicycles from a central location to their assigned docking stations across the city.[2][3] The system's ridership exceeded expectations, logging 100,000 rides within its first six months of operation.[4]

To better serve riders with disabilities, MoGo piloted the MoGo Adaptive cycling program in May 2018.[5] The six-month pilot program was successful, and has been offered every summer since. Later, in 2019, MoGo introduced 50 rentable Class I electric bicycles, dubbed MoGo Boost, available at select stations in the main MoGo network.[6][7]

Nuskowski left MoGo in 2021, becoming the president of M-1 Rail. She was replaced as executive director by Adriel Thornton.[8][9]

MoGo launched a significant expansion in June 2020, adding stations in northwestern Detroit and several suburbs on the Woodward Corridor to the city's north in Oakland County, taking the system beyond Detroit's city limits for the first time.[10] In September 2022, the network was expanded further, with the addition of three new stations on Belle Isle.[11]

In September 2023, MoGo announced the addition of 26 additional electric bicycles to the fleet, of an improved model relative to the fifty units introduced in 2019. The agency has announced their intention to invest in additional electric bicycles.[12]

Fleet and network

MoGo's main fleet currently consists of 646 utility bicycles, both conventional and electric (painted red and black respectively), built by PBSC Urban Solutions.[13][14][15] Most are branded with the logo of Henry Ford Health, the system's most prominent corporate sponsor, over the rear wheel. They are docked at 78 stations, located throughout Downtown and Midtown Detroit, Corktown, Mexicantown, Rivertown, West Village, Belle Isle, Northwest Detroit, and the suburbs of Ferndale, Royal Oak, Huntington Woods, Berkley, and Oak Park.[11][16] When out of service, the bicycles are stored and maintained in a warehouse in New Center.[17]

Adaptive cycles

Adaptive cycles

In addition to conventional bicycles, MoGo also offers a small fleet of sixteen alternative cycles, including tricycles and recumbent bicycles, for use by people with disabilities.[5][18] These specialized cycles are not compatible with the equipment of the more comprehensive MoGo rental network, and as such are only offered seasonally (from May through October) at two staffed locations (one on the Detroit River Walk, and another in Ferndale) during limited hours.

Pricing

The standard price to rent a MoGo bicycle, either conventional or electric, is $1, plus 25ยข per minute of use thereafter. Daily, monthly, and annual passes are also available, offering unlimited rides for a set period, as are prepaid passes, which allow a set amount of ride time to be purchased at once.

Individual rentals and passes can be paid for by credit card at stations or by phone through the Transit app, while passes can also be paid for through Cash App or with cash using the City of Detroit's DivDat bill payment kiosks.[15][19]

References

  1. ^ "Ddp Bike Share Corporation - GuideStar Profile". www.guidestar.org. Retrieved 2023-09-18.
  2. ^ Livengood, Chad (2017-05-23). "MoGo Detroit Bike Share program shifts into gear". Crain's Detroit Business. Retrieved 2023-07-28.
  3. ^ Runyan, Robin (2017-05-18). "MoGo Bike Share updates: Station map, community ride". Curbed Detroit. Retrieved 2023-07-28.
  4. ^ Lawrence, Eric D. (2017-10-17). "Detroit's MoGo public bike share celebrates a milestone: 100,000 rides". Detroit Free Press. Retrieved 2023-07-28.
  5. ^ a b Runyan, Robin (2018-05-15). "Adaptive MoGo bike share launches in Detroit". Curbed Detroit. Retrieved 2023-07-28.
  6. ^ Lawrence, Eric D. "MoGo's new electric bikes being added around Detroit, Oakland County: What to know". Detroit Free Press. Retrieved 2023-07-28.
  7. ^ "Bicycle and Mobility Plan for Southeast Michigan" (PDF). Southeast Michigan Council of Governments. March 2020.
  8. ^ Welch, Sherri (2021-05-05). "Bike share nonprofit MoGo names new executive director". Crain's Detroit Business. Retrieved 2023-07-28.
  9. ^ "Q&A: MoGo's Executive Director Adriel Thornton". Better Bike Share. 2022-02-02.
  10. ^ "MoGo launches expansion into northwest Detroit & southern Oakland County". WXYZ-TV. 2020-06-04. Retrieved 2023-07-28.
  11. ^ a b Robinson, Samuel (2022-09-29). "MoGo finally hits Belle Isle". Axios Detroit.
  12. ^ Robinson, Samuel (2023-09-18). "Bike share MoGo wants to go all in on e-bikes". Axios Detroit.
  13. ^ "MoGo Detroit's Bike-Sharing Becomes Essential Part Of Detroit Transit During Pandemic - CBS Detroit". www.cbsnews.com. 2020-09-16. Retrieved 2023-07-28.
  14. ^ Chambers, Jennifer. "Detroit Bike Share program, MoGo, launches in May". The Detroit News. Retrieved 2023-07-28.
  15. ^ a b "MoGo Adjusts to Better Serve Cash-Paying Customers". Better Bike Share. 2022-12-16. Retrieved 2023-07-28.
  16. ^ "MoGo - System Map: Find the Closest Station to You". MoGo. Retrieved 2023-07-28.
  17. ^ "MoGo Warehouse". Detroit Metro Times. Retrieved 2023-09-18.
  18. ^ "An Adaptive Bike Share Convening". Better Bike Share. 2022-01-11. Retrieved 2023-07-28.
  19. ^ "Pricing". MoGo. Retrieved 2023-07-28.
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