Mirakl

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Mirakl
IndustryComputer software, E-commerce, Internet
Founded2011
FounderPhilippe Corrot, Adrien Nussenbaum
HeadquartersParis, Boston, London
ProductsMirakl Marketplace Platform
Number of employees
750
Websitemirakl.com

Mirakl is a French cloud-based e-commerce software company jointly headquartered in Paris, France and Boston, Massachusetts.[1] It provides online marketplace software to retailers, manufacturers and wholesalers.

History

Co-founders Philippe Corrot and Adrien Nussenbaum met in 2004 and founded Splitgames, a B2C e-commerce marketplace, together in 2006. Corrot and Nussenbaum later founded Mirakl in 2012.[2]

In 2013, Mirakl opened its first UK office.[3] Mirakl launched its Boston-area headquarters in 2015.[4]

In 2020, Mirakl launched 66 new online marketplaces, including platforms for Carrefour, H&M Home, Decathlon, and Kroger.[5][6][7] The company launched its StopCovid19.fr platform to help distribute Personal Protective Equipment to combat the COVID-19 pandemic. This included delivering 300,000 liters of hand sanitizer and 320,000 face masks in less than a week.[8] Ahold Delhaize announced that it would launch its digital marketplace at the beginning of 2021 using Mirakl’s software platform.[9]

In 2021, Hudson's Bay partnered with Mirakl to launch its new third-party online marketplace on TheBay.com.[10] In April, United Natural Foods partnered with Mirakl to develop North America’s first online wholesale food marketplace.[11]

In May 2021, Mirakl announced the release of new features, including categorization AI, unified dropship operations, and streamlined B2B selling.[12] L'Oréal’s SalonCentric rolled out a new e-commerce marketplace in June using Mirakl’s Marketplace Platform,[13] and Debenhams did the same in October.[14]

In November 2021, Macy’s, Inc. announced that it will partner with Mirakl to launch an online marketplace at macys.com and bloomingdales.com.[15] Mirakl also announced its first acquisition of French invoice and compliance startup Octobat.[16]

Customers

Mirakl has set up SaaS marketplace platforms for over 350 companies globally[2][17] including: Boots, Macy's, Carrefour,[18] Conrad Electronic,[19] and Toyota Material Handling,[20]

References

  1. ^ on Chesto (23 September 2020). "Software startup plans to add at least 250 jobs in Mass. after $300M funding round". Boston Globe. Retrieved 29 April 2022.
  2. ^ a b Bruce Rogers (19 May 2021). "Mirakl Achieves Unicorn Status By Helping Companies Become Like Amazon". Forbes. Retrieved 21 January 2022.
  3. ^ Fiona Briggs (18 November 2014). "Mirakl appoints Daniel Thompson to help meet demand for online marketplace platforms from UK retailers". Retail Times. Retrieved 29 April 2022.
  4. ^ Fiona Briggs (19 June 2015). "'French online marketplace vendor, Mirakl, sets sights on US retailers and opens Boston office". Retail Times. Retrieved 29 April 2022.
  5. ^ Nicole Silberstein (27 May 2021). "Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?". Retail Touch. Retrieved 11 March 2022.
  6. ^ David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 11 March 2022.
  7. ^ "Mirakl Exceeds $100 Million in Annual Recurring Revenue in 2021". Tame Bay. 10 February 2022. Retrieved 11 March 2022.
  8. ^ "'Amazon of coronavirus' app sends critical supplies to hospitals within 24 hours". The Independent. 2 April 2020. Archived from the original on 15 May 2022. Retrieved 20 September 2020.
  9. ^ Jeff Wells (4 November 2020). "Ahold Delhaize lays out omnichannel updates to keep 2020 growth going long term". Grocery Dive. Retrieved 11 March 2022.
  10. ^ David Moin (19 March 2021). "Hudson's Bay Launches an Online Marketplace". WWD. Retrieved 11 March 2022.
  11. ^ Russell Redman (7 April 2021). "UNFI launches online wholesale digital marketplace". Supermarket News. Retrieved 29 April 2022.
  12. ^ Chris Dawson (5 May 2021). "Mirakl dropship capabilities added to marketplace platform". Tame Bay. Retrieved 10 February 2022.
  13. ^ Dan Berthiaume (2 June 2021). "L'Oreal subsidiary adapts online marketplace model for salon pros". CSA. Retrieved 10 February 2022.
  14. ^ "boohoo taps Mirakl tech for Debenhams online marketplace push". RTIH. Retrieved 10 February 2022.
  15. ^ Lauren Thomas (18 November 2021). "Macy's shares surge on upbeat earnings, decision to hire AlixPartners to review business". CNBC. Retrieved 10 February 2022.
  16. ^ "Mirakl Acquires Octobat to Enhance Invoice Compliance". Pymnts. 9 November 2021. Retrieved 10 February 2022.
  17. ^ David Moin (17 May 2021). "Mounting Marketplaces: Game Changers, but No Slam Dunk". WWD. Retrieved 21 January 2022.
  18. ^ "Carrefour launch food marketplace in france". Tamebay. 28 June 2020. Retrieved 20 September 2020.
  19. ^ "Conrad launcht ersten B2B-Marketplace für Technik und Elektronik in Deutschland". PR-COM. 17 July 2017.
  20. ^ "Toyota Material Handling's E-Commerce Strategy Paying Off". MHL-News. 16 July 2020.
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