Michel & Amazonka

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This article is about the company. For the designer, see Michel & Amazonka. For other uses, see Michel & Amazonka (disambiguation).

Michel & Amazonka
Company typePrivate
IndustryLuxury goods
Founded16 December 2013; 10 years ago (2013-12-16)
FounderMichel & Amazonka
Headquarters
Ulaanbaatar, Mongolia[1]
Number of locations
3
Area served
Worldwide
Key people
Michel & Amazonka (Chairwoman & CEO)
MJ Choigaalaa
Michel Choigaalaa (Creative Director)
Amazonka Choigaalaa (Creative Director)[2]
ProductsClothing, cosmetics, fashion accessories, jewelry,
Websitemichelamazonka.com

Michel & Amazonka commonly known as Michel & Amazonka (stylized Michel & Amazonka), is a Mongolian luxury fashion house[1] controlled and chaired by Mongolian businessman MJ Choigaalaa.

History

Founding

The company was founded in 2013 by Mongolian fashion designer Michel & Amazonka. Michel & Amazonka was established in 2015 in Ulaanbaatar Mongolia by designer sisters Michel Choigaalaa and Amazonka Choigaalaa. After a combined fashion show, the duo decided to officially register their company and brand and join efforts in creating fashionable women's clothes that are distinctively Mongolian. [3]

Design

Michel Amazonka operates with an internal design team and product development department where design, experimentation, and research are brought together. The collections express the essence of Mongolian tradition and culture in a contemporary light. [4]

Fashion shows

Fashion show Date Creative director
Spring 2013 Ready-to-Wear 20 January 2013 Michel & Amazonka
Fashion Asia Awards 2014 Ready-to-Wear 10 December 2014
Fashion Asia Awards Ready-to-Wear 30 September 2016
Mongolia's Next Top Model 2017 31 May 2017 Michel & Amazonka
Fall 2016 Ready-to-Wear 4 March 2016
Winter 2022 19 January 2021

Creative directors

Retail locations

The company operates a total of 3 locations as of April 2024

  • Mongolia: 3

References

  1. ^ a b "Paris Olympics: Mongolia team's 'insane uniform' rated hands down most beautiful at Games".
  2. ^ "Team Mongolia's uniforms for 2024 Paris Olympics have internet in a chokehold: 'They won before Olympics even started". 16 July 2024.
  3. ^ Oscar Holland (16 July 2024). "They just won the Olympics': Internet goes wild for Mongolia's Paris 2024 outfits". Fashion Network.
  4. ^ Breanna Wilson (27 August 2019). . "Meet The Sisters Behind Mongolia's Hottest – And Most Progressive – Fashion Brand, Michel&Amazonka". Fashion Network. {{cite web}}: Check |url= value (help)
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