Luna Daily
 | |
| Industry | Cosmetics |
|---|---|
| Founded | 2019 |
| Founder | Katy Cottam (CEO) |
| Headquarters | London |
| Website | luna-daily |
Luna Daily is a British cosmetics and feminine hygiene brand founded in London in 2019 by Katy Cottam.
History
Luna Daily was founded in 2019, and is a privately held business headquartered in London, England.[1] Luna Daily was conceived from founder Cottam's own experiences with using traditional bodycare products, and stigma associated with feminine hygiene products.[2][3] Cottam herself having worked for major beauty and skincare brands L'Oréal and Charlotte Tilbury.[4] Luna Daily is a manufacturer of female body care and intimate wellness products In the March 2023, Luna Daily secured $3.7m seed funding Redrice, Joyance, and Velocity Juice, as well as angel investors. In April 2023, Luna Daily was officially stocked in US based Sephora stores, and later in 2023 was stocked in British branches of Boots and online with ASOS.[5][6][7][8]
In November 2023, Luna Daily launched their Vulva advertising campaign with advertising agency JOAN. The campaign included projecting the word Vulva onto the Tate Modern art gallery.[9][10]
References
- ^ "Luna Daily Overview". Pitchbook. Retrieved 26 December 2023.
- ^ "Katy Cottam, Luna Daily: vulvas and ending the stigma around intimate skincare". foundersforgood.io. Retrieved 26 December 2023.
- ^ "Luna Daily: About". Luna Daily. Retrieved 26 December 2023.
- ^ "WoW Woman in Women's Health I Katy Cottam, CEO and Founder of Luna Daily". Women of Wearables. 30 March 2023. Retrieved 26 December 2023.
- ^ "Luna Daily enters the U.S., secures $3.7 million investment". fashionnetwork.com. Retrieved 26 December 2023.
- ^ "FUNDRAISINGIntimate female care brand Luna Daily raises £3m as it launches into the US". The Grocer. Retrieved 26 December 2023.
- ^ "Luna Daily expands retail footprint with launch at Boots". theindustry.beauty. 27 September 2023. Retrieved 26 December 2023.
- ^ "Luna Daily". Asos. Retrieved 26 December 2023.
- ^ "VIVA LA VULVA: LUNA DAILY LAUNCHES WELLNESS THERAPY HOTLINE". beautymatter.com. Retrieved 26 December 2023.
- ^ "Body-care start-up Luna slaps vulva over 'phallic Tate'". Decision Marketing. Retrieved 26 December 2023.