Lady M (boutique)
 | |
| Company type | Private |
|---|---|
| Industry | Confectionery |
| Genre | Bakery |
| Founded | 2001 in New York City |
| Founder | Emi Wada[1] |
Key people | Ken Romaniszyn (CEO) |
| Products | Cakes and confections |
| Website | www |
Lady M is a luxury confections brand established in 2001, most famous for its signature Mille Crêpes Cakes. It operates over 50 boutiques worldwide.
History
One of Lady M's founders, Emi Wada, invented the mille crêpes cake and sold them in her Paper Moon Cake Boutiques in Japan starting in 1985.[1] The mille crêpe cakes she created consist of 20 thin handmade crêpes layered (ja:ミル・クレープ) with light pastry cream and topped with a caramelized crust.[2]
In 2001, Wada helped found Lady M as a wholesale business delivering cakes to hotels and restaurants in New York City. By 2004, the Lady M cakes had become so popular that the company decided to open a store in Manhattan's Upper East Side.[3] Wada later relinquished ownership in Lady M so she could concentrate on business back home in Japan.[1]
Current Lady M CEO Ken Romaniszyn joined the business in 2008, and has overseen its introduction and growth of online shipping, its expansion into new markets, and its launch of new product lines.[4]
Following success in Hong Kong and Taiwan, Lady M opened its first boutique in mainland China in Shanghai in 2017 to huge crowds.[5] It expanded rapidly in the country in subsequent years,[3] but in 2022 announced the closure of all Chinese stores.[6]
In 2021, Lady M opened its first champagne bar at its Singapore boutique in the ION Orchard mall.[7]
Locations
As of 2023, Lady M operated boutiques in the following locations.[8]
Asia
- Singapore (5)
- Hong Kong (7)
- Macau (2)
- Taiwan
- Taichung (1)
- Taipei (3)
- Hsinchu (1)[9]
North America
- United States
- Arcadia, CA (1)
- Bellevue, WA (1)
- Boston, MA (1)
- Chicago, IL (1)
- East Rutherford, NJ (1)
- Houston, TX (1)
- Irvine, CA (1)
- Los Altos, CA (1)
- Los Angeles, CA (1)
- New York City, NY (6)
- San Diego, CA (1)
- San Jose, CA (1)
- Washington, DC (1)
- Woodbury, NY (1)
References
- ^ a b c Alpad, Christina (June 7, 2018), "Meet the inventor of the mille crepe", The Manila Times
- ^ Tatusian, Tenny (August 8, 2013), "Lady M Cake Boutique and the mille crepes have arrived -- finally", The Los Angeles Times
- ^ a b Li, Garbirel (2018-11-10). "The Louis Vuitton of Cakes: Exclusive Interview with Founder of Lady M". Pandaily.
- ^ Demarest, Abigail Abesamis (2021-10-29). "Luxury Confections Brand Lady M Celebrates 20 Years In Business". Forbes.
- ^ Richardson, Betty (September 4, 2017), "Lady M Cake Opens, Then Closes Due to Insane Lines", that's Shanghai
- ^ Ding, Yining (July 21, 2022), "Lady M to close all Chinese stores by September", Shanghai Daily
- ^ Hee, Jolene (August 11, 2021), "Lady M Champagne Bar debuts with champagne mille crepes and bubbly afternoon tea at Ion Orchard", AsiaOne
- ^ "Lady M Boutiques". Retrieved 2022-12-07.
- ^ Lady M Taiwan 實體店面，Lady M Taiwan [27 Apr 2022]
External links
- Lady M: the New York bakery taking Asia by storm South China Morning Post