Lacta (Brazilian company)
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Brazilian Lacta milk chocolate packaging and logo | |
Product type | Confectionery |
---|---|
Owner | Mondelez International |
Country | Brazil |
Lacta is a Brazilian chocolate and confectionery maker, founded in São Paulo in 1912 as Société Anonyme des Chocolats Suisses.[1] In 1996, Lacta was purchased by Kraft Foods.
Lacta is currently owned and distributed in Brazil by Mondelez International. In August 2012, Kraft announced that it would split the business in two. The new Mondelez would house the candy business, valued at $31 billion, bringing together global brands such as Cadbury (chocolates) and Ritz (cookies). Another company would keep the Kraft Foods logo and would be responsible for the current $17 billion relating to brands sold in U.S. supermarkets, such as Kraft cheeses.[2]
References
- ^ Hausser, Fernando (1 April 2012). "...E que venham outros cem!". Marketing (in Portuguese). Retrieved 7 July 2015.
- ^ "No dia do chocolate, conheça 12 curiosidades sobre a Lacta | Memória". VEJA SÃO PAULO (in Brazilian Portuguese). Retrieved 14 June 2023.
External links
Categories:
- CS1 Portuguese-language sources (pt)
- CS1 Brazilian Portuguese-language sources (pt-br)
- Use dmy dates from October 2015
- Brazilian chocolate companies
- Defunct companies of Brazil
- Food and drink companies established in 1912
- Mondelez International
- 1912 establishments in Brazil
- Manufacturing companies based in São Paulo
- Chocolate bars
- Brazilian brands
- Brazilian subsidiaries of foreign companies
- All stub articles
- Brazilian cuisine stubs