Information Rules
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![]() A Strategic Guide to the Network Economy | |
Author | Carl Shapiro and Hal Varian |
---|---|
Language | English |
Subject | Network Economy |
Genre | Non-fiction |
Publisher | Harvard Business School Press |
Publication date | 1999 |
Publication place | United States |
Media type | |
ISBN | 978-0875848631 |
Information Rules is a 1999 book by Carl Shapiro and Hal Varian applying traditional economic theories to modern information-based technologies.[1] The book examines commercial strategies appropriate to companies that deal in information, given the high "first copy" and low "subsequent copy" costs of information commodities, such as music CDs or original texts.
Content
The book examines competing standards, and how a company might influence widespread consumer acceptance of one over another, such as VHS versus Betamax, or HD DVD versus Blu-ray. The book mentions possible business strategies of such publishers as Encyclopædia Britannica who have to confront how to stay viable as technology changes the value and availability of information.
See also
- Knowledge and Decisions (book)
References
- ^ Shapiro; Shapiro, Carl; Carl, Shapiro; Varian, Hal R. (1998). Information Rules: A Strategic Guide to the Network Economy. ISBN 087584863X.
External links
Categories:
- Articles with short description
- Short description with empty Wikidata description
- Articles lacking reliable references from April 2009
- All articles lacking reliable references
- 1999 non-fiction books
- Information science
- Works about the information economy
- Economics of intellectual property
- All stub articles
- Economics and finance book stubs