Hearst Shkulev Media
 | This article contains content that is written like an advertisement. (December 2019) |
 | |
| Company type | Private |
|---|---|
| Industry | Mass media |
| Founded | Moscow, Russia (March 4, 1998) |
| Founder | Victor Shkulev |
| Headquarters | Moscow , Russia |
| Divisions | Regional network, Lifestyle websites |
| Website | shkulevholding |
Shkulev Media Holding is a leading Russian media company, specializing in the largest news and entertainment digital projects, and is also a publisher of magazines. Today Shkulev Media Holding owns digital media and groups on social networks, the largest network of city portals in Russia, glossy magazines and tv guide.
The total audience of Shkulev Digital's projects[1] is more than 123 million unique users per month.
History
In 1995, Victor Shkulev, in partnership with the French, created the modern publishing group Hachette Flipacchi Shkulev, whose flagship was ELLE magazine. Viktor Shkulev owned 49% of the shares.
In 2011, the French partner sold their share to Hearst Corporation. The joint company was named Hearst Shkulev Media and became the leader of the magazine business in Russia.
Since the beginning of 2012, the company began actively acquiring city portals in Russian regions, building the largest federal network of Russian online media.
In 2022 Hearst has left the Russian business. Now the group of companies has one owner - Viktor Shkulev. The company continues to work in the interests of the audience under the brand Shkulev Media Holding.
Regional network
Shkulev Media Holding Regional network is the largest network of urban online media in Russia, that presented in 49 cities.[2]
Every city in the network is represented by its own local brand, created years or even decades ago. All these platforms are integrated into a single advertising structure, ensuring maximum geographical coverage of campaigns and taking advantage of segmentation by region, interests, and method of information consumption. Among websites of Shkulev Media Holding Regional network - NGS (Novosibirsk City Website), E1.RU (Yekaterinburg City Website), FONTANKA.RU (Saint Petersburg City Website), MSK1.RU (Moscow City Website), etc.
The total audience of Regional network is more than 44,5 million unique users per month.[3]
Lifestyle websites
Shkulev Media Holding’s expert and lifestyle projects are the leaders in their categories. These platforms value their history and reputation and are distinguished by their highest-quality content and exclusive materials.
Companies included in the structure of Shkulev Media Holding operate the websites Woman.ru, Wday.ru, StarHit.ru, theGirl.ru, myDecor.ru, Maximonline.ru, MarieClaire.ru, Psychologies.ru, Parents.ru, VokrugSveta.ru, DoctorPiter.ru and related social networks. The holding publishes the magazines Marie Claire, Psychologies, Vokrug sveta and Antenna-Telesem, and provides services in advertising sales, digital media management, marketing, public relations and other areas.
The total audience of lifestyle websites is more than 68 million unique users per month.[4]
References
- ^ [1] (russian)
- ^ "Shkulev Media Holding". en.shkulevholding.ru. Retrieved 2024-07-11.
- ^ "Shkulev Media Holding". en.shkulevholding.ru. Retrieved 2024-07-11.
- ^ "Shkulev Media Holding". en.shkulevholding.ru. Retrieved 2024-07-11.
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- Mass media companies established in 1998
- Mass media companies of Russia
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