Greyfade

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greyfade
Founded2019; 5 years ago (2019)
FounderJoseph Branciforte
Genreprocess-based music, experimental electronic, minimalism
Country of originU.S.
LocationNew York
Official websitewww.greyfade.com

greyfade is an experimental record label and publisher based in New York.

The label specializes in process-based music, acoustic and electronic minimalism, and digitally-mediated forms of composition and improvisation. It was founded in 2019 by Joseph Branciforte.

Releases

According to greyfade's website, the label "takes as its basic premise the idea of a music release as a complete conceptual universe, integrating sound, compositional architecture, visual design, and text into a single object worthy of sustained engagement."[1]

Its inaugural release was LP1 by vocalist Theo Bleckmann and Joseph Branciforte.[2] The label has released the work of acoustic composers such as Christopher Otto,[3] electronic artists such as Greg Davis,[4] and acoustic adaptations of electronic works by artists such as Taylor Deupree.[5]

greyfade's releases are almost all produced and engineered by Branciforte, with "audio profiles that are rich, detailed, and, especially on his own releases, fascinatingly spatial."[6]

FOLIO

In 2024, greyfade introduced a new physical music release format called FOLIO,[7] a hardcover book with integrated album streaming and download.

The folio is a format proposed by Joseph Branciforte, the proprietor of greyfade, that aspires to combine the best of the physical and digital worlds. It consists of a high resolution digital download and a hardcover book, which contains texts analysing the music and chronilicing its realization. In a way it recalls record albums of a century ago, which were collections of 78 rpm discs contained within books adapted from those designed to hold photographs. Both derive their names from the bound volume, not the music itself, which is conveyed using the most commercially viable sound transportation format of their respective times. ... The opportunity to fill a book permits the music’s makers to explain their processes at much greater length than the average Blue Note LP." The Wire[8]

Streaming

greyfade's catalog is not available on commercial streaming services,[9] with the label stating that "it is our belief that these services do not currently offer an optimal environment for engaged listening, nor an equitable or sustainable economic model for artists."[10]

Artists

Catalog

catalog no. artist album year
001 Joseph Branciforte & Theo Bleckmann LP1 2019
002 Kenneth Kirschner & Joseph Branciforte From The Machine, Vol. 1 2021
003 Christopher Otto & JACK Quartet rag'sma 2021
004 Greg Davis New Primes 2022
005 Phillip Golub Filters 2022
006 Joseph Branciforte & Theo Bleckmann LP1 2023
007 Kenneth Kirschner Three Cellos 2024
008 Taylor Deupree Sti.ll 2024

References

  1. ^ "info". greyfade.com.
  2. ^ "Joseph Branciforte & Theo Bleckmann: LP1". All Music Guide.
  3. ^ "Christopher Otto: "rag'sma"". The New Yorker.
  4. ^ "Math Meets Art in Greg Davis' "New Primes"". Bandcamp Daily.
  5. ^ "Taylor Deupree: Sti.ll Album Review". Pitchfork.
  6. ^ "The Wire Soundcheck A-Z". The Wire. January 2024. Retrieved 16 June 2024.
  7. ^ "FOLIO". greyfade.com.
  8. ^ "The Wire Soundcheck A-Z". The Wire. July 2024. Retrieved 23 June 2024.
  9. ^ "Joseph Branciforte & Theo Bleckmann: LP2 — the aesthetic is minimalist, the music more multidimensional". The Irish Times.
  10. ^ "on streaming". greyfade.com.

External links