Graphik Dimensions, Ltd.

Graphik Dimensions, Ltd.

Industry	Printing and Framing
Founders	Steve Feinsod Joan Feinsod
Headquarters	High Point, NC
Parent	Graphik Dimensions, ltd.
Divisions	pictureframes.com, Qowalla, USA Salvage, Graphik Hospitality and mirrorshop.com
Website	http://www.graphikdimensions.com

Graphik Dimensions Ltd is an American fine art decor manufacturer that produces five different private brands: pictureframes.com, Qowalla, USA Salvage, Graphik Hospitality, and Mirror Shop. The corporate headquarters are located in High Point, North Carolina.

Under their five brands, they sell a selection of framing, mirrors, and printing services. The largest, pictureframes.com, operates as a retail ecommerce site.

History

Founders Joan and Steve Feinsod began making frames for their own artwork. Other artists in the community began requesting frames as well, and Graphik Dimensions Ltd. was founded in their Queens, NY home in 1965 as a result.

After a few years, the operation outgrew their home and moved to a warehouse space in Flushing, NY. In 1978, they hired their first official employee.

In the early 1980s, they printed and distributed their first catalog. On March 18, 1989 the company purchased its first mainframe computer.

In 1992, the company relocated to High Point, NC.

In 1997, they started the first private brand, pictureframes.com, with a single web page, where interested customers could request a catalog. Custom orders were introduced in 1999.

In 2005, Steve & Joan stepped down from running the business, and their daughters Lauri & Robyn Feinsod stepped in. Lauri Feinsod filled the position of CEO.

Sustainability

The company became a zero landfill facility in April 2015.

The company also vows to a number of sustainability initiatives on their website. This includes a sourcing initiative that, wherever possible, sources eco-responsible materials and purchases products domestically to decrease carbon footprint. They have also co-developed eco-friendlier packaging materials.

There is a waste-conscious initiative that has reduced waste per order by 66%, reduced trash hauls, and found ways to repurpose materials in the organization and community.

Their consumption initiative includes actions like recycling all of the materials from their headquarters expansion, installing more energy-efficient HVAC units, and activating paperless payroll.