Géant Casino

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Géant Casino
Founded1970
Defunct2022 (2022)
Headquarters,
ProductsHypermarket
ParentGroupe Casino
Websitewww.geantcasino.fr

Géant Casino (French pronunciation: [ʒeɑ̃ kɑzino]) was a hypermarket chain based in Saint-Étienne, France, part of the French retailing giant Groupe Casino. It has been replaced by Casino #hyperFrais.[1]

In February 2016, it had 120 stores in France.[citation needed]

History

A remodeled Casino Géant hypermarket in France.
A Géant hypermarket in Narbonne, France.

Géant opened its first hypermarket in 1970. In December 2015, Géant Casino had about 142 hypermarkets all over the world. The concept is, like most hypermarkets, to have all kinds of items available under one roof. A loyalty card system has been introduced by Géant, with a price discount on certain groceries. There are over two million Géant card-holders.

Géant Casino is the fifth largest hypermarket chain in the world and the fourth largest in France after Carrefour, E.Leclerc and Auchan.[citation needed]

In june 2022, with the aim of re-emphasizing the food side of hypermarkets, and after the transfert of 29 hypermerkets to the brand Casino Supermarchés. The Groupe Casino announce the discountinuation of the Géant Casino brand in favor of the new brand Casino #hyparFrais.[1]

Géant in different parts of the world

Country First store Stores
France 1970 120
Martinique 1997 2
Djibouti 2017 2
Uruguay 1999 2
Qatar 2013 2
Tunisia 2005 4
Guadeloupe 2010 1
Guyane 2010 1
Wallis-et-Futuna 2012 4
Libya 2023 1

Operations in the Middle East

Kuwait, Bahrain and UAE

Fu-Com joined with Groupe Casino to bring the Géant hypermarket brand to the Middle East where Géant opened its first store in Bahrain in May 2001. A store was opened in Dubai in 2005 and one in Abu Dhabi in 2015 at Yas Mall. Géant expanded its operations to Kuwait by opening a store in 2005 in Kuwait City.

Acquisition by Majid Al Futtaim Group

In 2017, Dubai-based Majid Al Futtaim Group bought 26 Geant hypermarkets in the UAE, Bahrain and Kuwait by acquiring the Geant franchise owner Retail Arabia from BMA International for an undisclosed amount.[2] The acquired stores were rebranded as Carrefour and Carrefour Market depending on their store format or size.

Saudi Arabia

In April 2004, Geant Saudi Arabia opened its first store in Riyadh after a franchise agreement between Groupe Casino and Fawaz Al Hokair Group.[3] By 2008, Geant had 10 hypermarkets operating in the Kingdom.[4]

Qatar

In Qatar, Groupe Casino joined with local supermarket chain Al Meera to open a hypermarket in Hyatt Plaza, and to sell Casino products in Al Meera stores.

Egypt

In Egypt, there is now a Géant supermarket in New Cairo.

Libya

The first Géant supermarket in Libya was opened in April 2023 in Benghazi, with plans to expand in other cities.[5]

Countries where Géant is currently not operating

  • Lebanon: Géant had one hypermarket in Lebanon which was bought in late 2008 by Sultan Trading Center and replaced by The Sultan Center to be replaced by carrefour in 2017 upon its closure in Lebanon
  • Poland: Géant had nineteen hypermarkets in Poland, which were sold in late 2007 and early 2008 to the German company Metro AG and replaced with Real.[6][7]
  • Taiwan: Géant had several hypermarket locations in Taiwan in a joint venture with a Taiwanese company. After Géant pulled out of the country, the existing hypermarkets were renamed a.mart.
  • Saudi Arabia: Géant operated several hypermarkets in the kingdom until 2009 when it was sold to the owners of rival Hyper Panda by the local franchisee partner of Géant France.[8][9]
  • Kuwait, Bahrain and United Arab Emirates: Géant easy Supermarkets and Hypermarkets currently does not operate in Kuwait, Bahrain and UAE. Géant, through a local franchisee partner operated 26 Géant stores across Kuwait, Bahrain and UAE. The chain was acquired by Majid Al Futtaim Group operated Carrefour in 2017 and all the 26 acquired stores in these countries were rebranded as Carrefour for its hypermarket branches and Carrefour Market for its supermarket branches.

Visual history

1970 - 1992 1992 - 2007
(still used in Uruguay)
2007–2015 2015–2022

See also

References

  1. ^ a b "Casino : bye-bye Géant, bonjour Hyper Frais". Olivier Dauvers (in French). 2022-06-29. Retrieved 2024-03-02.
  2. ^ "Dubai's Majid Al Futtaim buys 26 Middle East Geant stores". Reuters. 29 June 2017.
  3. ^ Ingham, David (19 May 2005). "Geant Saudi Arabia aims high". Arabian Business.
  4. ^ "Geant launches store in supermarket style". Arab News. 30 September 2008.
  5. ^ Senusi, Ibrahim (2023-04-01). "French Hypermarket Géant attracting lots of customers in its first Libya branch in Benghazi – more branches to open across Li". LibyaHerald. Retrieved 2023-04-03.
  6. ^ Adam Jones, Elizabeth Rigby and Lucy Killgren, "Casino to sell Polish stores in deals worth €884m", Financial Times, 18 July 2006
  7. ^ Metro AG: "METRO Group strengthens hypermarket business in Poland", Press release, 17 July 2006
  8. ^ "Saudi Savola expands retail chain with Geant buy". Reuters. 27 July 2009.
  9. ^ Karam, Souhail (12 October 2009). "Saudi Savola completes Geant purchase deal". Arabian Business.

External links