Draft:Quest Nutrition
| Company type | Subsidiary |
|---|---|
| Industry | High-protein foods |
| Founded | 2010 |
| Founders | Tom Bilyeu Mike Osborn Ron Penna |
| Headquarters | El Segundo, California, U.S. |
| Parent | The Simply Good Foods Company |
| Website | questnutrition |
Quest Nutrition is an American food company that specializes in protein bars, protein shakes, protein powder, and various high-protein snacks. It was founded by Tom Bilyeu, Mike Osborn, and Ron Penna in 2010. In 2019, it was acquired by The Simply Good Foods Company, the parent company of Atkins Nutritionals.
History
Quest Nutrition was founded by software industry professionals Tom Bilyeu, Mike Osborn, and Ron Penna in 2010.[1] The company's first product was a protein bar inspired by a recipe developed by Penna's wife Shannan Penna, who was a fitness trainer at the time.[1]
In its early years, Quest's growth was largely driven by influencer marketing, with the company sending free protein bars to fitness influencers with large followings on social media, because, as Bilyeu explained, "People with six packs are walking billboards."[2]
References
- ^ a b Weisul, Kimberly (22 August 2019). "From Bootstrapped to Billion-Dollar Exit: Quest Nutrition Sells to Atkins Bars Maker". Inc. Retrieved 19 July 2024.
- ^ Shapiro, Amanda (21 September 2016). "How Quest Won the Battle of the Protein Bars". Bon Appétit. Retrieved 19 July 2024.