Draft:Altenar

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Altenar
Founded2011
HeadquartersDouglas, Isle of Man
IndustryiGaming
ProductsOnline sports betting and associated services
ServicesFully managed sports betting solutions
Employees500+
URLaltenar.com


Altenar Software Limited is a B2B provider of sports betting solutions and associated services to licensed B2C gambling operators[1]. Founded in 2011, the company specialises in providing front-end design and integrations for online and retail betting operators including data feeds, odds compilation, real-time data analytics, player account management, content management, risk management, licensing and compliance. Business operations are led from its headquarters in the Isle of Man, with a commercial office alongside regional offices in Greece and Uruguay. The company is a privately-owned, ISO 27001-certified[2] entity with a global client base.

History


Established in 2011, the company offers front-end design and integration services for online and retail betting operators, including data feeds, odds compilation, real-time data analytics, player account management, content management, risk management, licensing, and compliance.

With experience in the iGaming and software development sectors, founders John Spiteri, Antonis Karakousis, and Dinos Stranomitis developed a platform to address the various needs of iGaming operators globally.

In 2012, the company launched the first version of its sportsbook with real-time data integration and odds management capabilities. It attracted the attention of several gambling operators, resulting in various partnerships.

By 2016, Altenar had expanded[3],forming partnerships with larger operators in the global market. The company improved its platform capabilities in subsequent years, launching live betting features in 2017 and integrating data analytics and AI-driven features in 2019. To support its expanding client base, the company also opened new offices in key markets, including a major hub in Colombia, marking its entry into the Latin American market[4].

During the COVID lockdown years between 2020 and 2022, the company's client base spiked[5], reaching the significant milestone of 100 global clients in 2021. During this period, Altenar's growth[6] was notable in land-based betting regions, leading to adaptations in their offerings to accommodate the increase in online betting[7]. This led to further developments in live betting options and virtual sports betting in 2023, both of which are important for online betting operations. Having established a presence in European and Latin American markets, Altenar began expanding into Asian[8] and African markets[9], forming partnerships with local operators.

In the same year, Altenar relocated its headquarters to the Isle of Man[10], indicating its commitment to maintaining a strong position in the global iGaming industry[11].

Key historical milestones

  • 2011: Altenar Technologies Ltd is established
  • 2012: Launch of first sportsbook platform
  • 2017: Introduces advanced live betting capabilities
  • 2019: Integration of AI and data analytics
  • 2021: Reaches a client base of over 100 operators
  • 2022: Expansion into African markets
  • 2023: Opening of corporate headquarters in the Isle of Man[12]
  • 2024: Partnership with esports betting provider DATA.BET


Operations


Altenar employs over 500 staff globally[13] to support its international operators in Europe, the Americas, Asia and Africa. The company provides "software-only" and “fully managed sports betting” products for online and land-based gambling operations. Clients for its turnkey[14] and white-label betting solutions include Betsson[15], Lottoland,[16] Soft2Bet, Apuesta Total,[17] Vegas.hu,[18] and Star Casino.[19] The company continues to enter new markets, focusing on innovation, scalable technology, and maintaining a strong industry reputation. Keeping pace with the expansion of the online gaming industry, Altenar experienced further growth in 2020 (130%) and 2021 (270%).[20][21]

Technical innovation and customized services have enabled Altenar to acquire new clients. The company's software supports various betting services, such as odds compilation, real-time data analytics, integrated PAM and CRM, API solutions, and risk management.[22] The platform aims to enhance operational efficiency for B2C gaming companies and ensure regulatory compliance in their operating jurisdictions. A stable infrastructure and dedicated account management support the expansion of sportsbook offerings to meet the evolving demands of sports bettors.

In 2023, Alternar entered a partnership with virtual sports provider Leap Gaming, followed by a partnership deal in 2024 with DATA.BET, a supplier of over 2,000 esports betting markets. Along with game proliferation, the company introduced new features to its sportsbook platform to provide additional insights for experienced bettors.[23]


In a press release, Altenar’s director of operations Antonis Karakousis commented: “We are pleased to bring all three of our new add-ons to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.”[24]

Partnerships


Altenar has established partnerships and alliances with other iGaming companies, data providers, and regulatory bodies to expand its range of products and services in response to market demands. Integration with official data suppliers, including Betradar, IMG, Stats Perform, and Betgenius, secures real-time data feeds, odds, and live betting options.

In August 2015, Genii agreed to supply its portfolio of over 130 games with Altenar.[25]

In June 2021, Altenar integrated a new esports odds feed from Oddin.[26]

In July 2023, Altenar announced a strategic partnership with the micro-betting technology platform nVenue.[27]

Later in the same year, Altenar secured a collaboration deal with Pragmatic Solutions to integrate its smart Player Account Management (PAM) platform.[28]

Collaborations with technology providers such as Fast Track[29] and Simplify have brought advanced marketing automation and customer engagement tools to Altenar’s platform.

In June 2024, Altenar partnered with DATA.BET to enhance its eSports offering in 30 disciplines and over 2000 markets.[30]

Compliance


Altenar adheres to global technical compliance standards, including ISO27001,[31] and and actively participates in combating betting-related corruption through its membership in the International Betting Integrity Association (IBIA).[32] The company's software is tested and certified by independent labs such as Gaming Laboratories and BMM Testlabs. In line with industry demands, Altenar also implements robust measures for responsible gaming[33] and player protection.

In accordance with international gambling regulations, Altenar holds licenses in several jurisdictions: UK (UKGC), Malta (MGA), Canada (Ontario - AGCO), Sweden (SGA), Romania (ONJN), and Greece (HGC).[34]

The operation of the sportsbook and its functionalities are regulated in various countries where Altenar's customers operate. Presently, the company holds software manufacturing licences in the following jurisdictions:

  • United Kingdom (UKGC) - Remote Licence[35]
  • Malta (MGA) - B2B - Critical Supply Licence[36]
  • Romania (ONJN) - CLASS II Licence[37]
  • Ontario (AGCO) - Manufacturer’s Licence[38][39]
  • Sweden ( SGA) - Game Software Licence


Annual functional and security audits are conducted in collaboration with external test laboratories. These audits assess the group's adherence to the requirements of the following jurisdictions:

  • Spain (National Gaming Commission/ Directorate General for the Regulation of Gambling)
  • Denmark (Danish Gambling Authority)
  • Sweden (Swedish Gambling Authority - Spelinspektionen)
  • Bulgaria (National Revenue Agency - NRA)
  • Colombia (National Council of Games Luck & Chance - CNJSA)
  • Latvia (Lotteries & Gambling Supervisory Inspection of the Republic of Latvia)
  • Netherlands (Kansspelautoriteit)
  • Estonia (Estonian Tax & Customs Board)
  • Lithuania (Gaming Control Authority)
  • Portugal (Gaming Regulation and Inspection Service - SRIJ)
  • GLI-33 Non Jurisdictional Certification


Leadership

  • Stanislav Silin (CEO)
  • Dinos Stranomitis (COO & Co-founder)
  • John Quaye (CFO)
  • Sam Hill (Sales Director)


Awards


2024

  • Sigma Africa: Best Workplace Award[40]


2023

  • SBC Awards: Sportsbook Supplier of the Year
  • SIGMA Americas: Best Sports Betting Provider of the Year
  • MIGEA Awards: Best Online Sports Betting Supplier of the Year


2022

  • SIGMA Americas: Online Sportsbook of the Year Award[41]
  • MiGEA: Best Gaming Online Betting Platform of the Year & Best Gaming Mark of Excellence[42]
  • EGR Italy: Sports Betting Supplier of the Year
  • CEEGC: Best Sports Betting Provider in Central and Eastern Europe, Award for Best Overall Sports Betting Software[43]


2021

  • SBC Awards Latinoamerica: Industry Innovation of the Year[44]
  • SAGSE LatAm: Best Online Sportsbook Provider of the Year
  • MiGEA: Best Online Sports Betting Supplier[45]


2019

  • SEG Awards: Rising Star in Sports Betting Technology[46]
  • BSG Awards: Rising Star in Nordic Sports Betting Technology


2018

  • Mare Balticum BSG Awards (Baltic and Scandinavian Gaming Awards): Best Sports Betting Innovation

References

  1. ^ Altenar to scale next-gen betting terminal for global markets. GN, 23 June 2022
  2. ^ Confirmation of certificate. UKAS, 31 April 2024
  3. ^ Meeting the man behind Altenar: an honest broker. Maltatoday, 4 August 2016.
  4. ^ How has Altenar expanded its offering in Latin America?. Gaming Americas, 19 June 2023
  5. ^ Sportsbook Software Market Size. Business Research Insights, 10 June 2024
  6. ^ A Staple Of Growth In Sports Betting: A Look At Altenar’s Glowing Statistics. European Gaming, 23 March 2022
  7. ^ Altenar: Creativity and diversification are key to mitigating the effects of COVID. SBC Events, 29 June 2020
  8. ^ Altenar is bringing its global expertise to Asia as the leading sportsbook provider looks to expand its operations. AGB, 31 May 2024
  9. ^ iGB Africa Report: The competitive landscape. IGB Africa Report, 22 September 2020
  10. ^ Altenar strengthens Isle of Man foothold with office opening. SB News, 28 July 2023
  11. ^ An upward curve: How Altenar will continue to be an industry leader in 2024. iGaming Radio, 29 January 2024
  12. ^ Isle of Man – Altenar celebrates new Isle of Man office opening. G3 Newswire, 28 July 2023
  13. ^ How to stand out in the IT crowd. Times Malta, 21 June 2024
  14. ^ Altenar launches innovative sportsbook solution for Brazilian betting market. Sigma-world News, 1 April 2024
  15. ^ Altenar partners with Colbet.co and Betsson Group. SBC Americas, 2 July 2021
  16. ^ Altenar expands European footprint with LVC Diamond’s sports betting deal. Sigma World News, 20 December 2023
  17. ^ ALTENAR ROLLS OUT SPORTSBOOK PLATFORM IN PERU WITH APUESTA TOTAL. Gaming Intelligence, 4 November 2022
  18. ^ Altenar debuts in Hungary with Vegas.hu. Times of Casino, 4 October 2023
  19. ^ Belgium – Altenar brings sportsbook to Belgium with Starcasino partnership. Newswire, 25 January 2023
  20. ^ Altenar Closes Record Breaking 2021 Financial Year. iGaming Future, 28 March 2022
  21. ^ Impressive numbers for Altenar, with annual growth of 43%. G-M News, 7 July 2022
  22. ^ GR8 Tech. Prioritizing risk management in new iGaming operations. GM News, 7 December 2023
  23. ^ Altenar, new sportsbook feature for the Italian sports betting market. GIOCO News, 30 June 2022
  24. ^ Altenar adds ‘extra layers of insight’ with new sportsbook widgets. SCB News, 19 April 2024
  25. ^ Genii partners with Altenar. iGaming News, 18 August 2015
  26. ^ Sportsbook Software Company Altenar Partnering With Oddin. The Business of Esports, 9 August 2021
  27. ^ Altenar and nVenue Joined Forces to Promote Micro-Betting Through New Strategic Agreement. World Casino News, 11 July 2023
  28. ^ Pragmatic Solutions' iGaming Platform and Altenar Secure Major Collaboration. Pragmatic Solutions, 7 December 2023
  29. ^ Altenar and Fast Track enter strategic partnership to revolutionise player engagement. ee Gaming News, 24 April 2024
  30. ^ Altenar enters partnership with DATA.BET to enhance esports offering. AGBrief, 4 June 2024
  31. ^ Altenar secures ISO 27001 certification.iGaming Capital MT, 16 May 2022
  32. ^ Suspicious sports betting alerts down 41% in Q2. IAG, 15 July 2021
  33. ^ Meeting the man behind Altenar: an honest broker. Maltatoday, 4 August 2016
  34. ^ Altenar celebrates Greek licence in landmark moment for business. Next.io, 10 May 2024
  35. ^ Altenar Technologies Limited. UKGC, 2019
  36. ^ Dynamic Seal Of Authorisation. Malta Gaming Authority (MGA), 2018
  37. ^ List of 2nd Class licensed operators. , 2016
  38. ^ Sportsbook software provider Altenar gains Ontario licence. Digitain, 7 April 2022
  39. ^ Altenar Gets Started in Ontario with AGCO License. Gambling News, 31 August 2022
  40. ^ SiGMA Africa 2024 Awards Winners Announced. Sigma Africa, 19 March 2024
  41. ^ Check out the winners of the SiGMA / AGS Awards Americas 2022. iGaming Brazil, 15 June 2022
  42. ^ Two recognitions for Altenar at the 2022 MIGEA Awards. G-M News, 1 July 2022
  43. ^ The winners of CEEG Awards 2022 have been announced on 16 September at The Ritz-Carlton Budapest.European Gaming, 19 September 2022
  44. ^ SBC Awards Latinoamérica recognized the best of the Industry in Miami. GMB Games Magazine Brazil, 1 November 2021
  45. ^ Altenar Closes Record Breaking 2021 Financial Year. iGaming Future, 28 March 2022
  46. ^ SEG Awards 2019 Milan Official List of Winners released – Congratulations to all. European Gaming, 12 November 2019
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