Richard Pascale

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Richard Tanner Pascale, who was born on June 14, 1938 and died on May 24, 2024 in Washington, D.C. [1][2], remains famous as an academic, management theorist and business advisor.[3] He earned his MBA at Harvard.

He was based at Stanford Business School for 20 years and was named an Associate Fellow of the Saïd Business School at the University of Oxford in 2020. The Economist magazine has named him "one of the leading management gurus of the past 50 years".[4]

Richard T. Pascale
Pascale looking towards a camera
Richard Pascale, 2024
Born
Richard Tanner Pascale

(1938-06-14)June 14, 1938
USA
Died(2024-05-24)May 24, 2024
USA
Occupations
  • Management Theorist
  • Business Advisor
  • Business Professor
  • Author

Works

Pascale's management works include:

  • The Art of Japanese Management: Applications for American Executives (1981),[5] co-authored with Anthony Athos of Harvard Business School.[6]
  • Managing On the Edge: How Successful Companies Use Conflict to Stay Ahead (1990),[7]
  • Surfing the Edge of Chaos: The Laws of Nature and the New Laws of Business (2000), co-authored with Mark Millemann and Linda Gioja,[8]
  • The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems (2010), co-authored with Jerry Sternin and Monica Sternin.[9] This book is seen as a contributing precursor to the concept of SEED-SCALE.

In Managing on the Edge (1990), Pascale noted that "few of the top 500 companies in the US 10 years ago" (i.e. 1980) were still leading companies and looked for explanations for why companies decline.[7]

Pascale also catalogued management fads (or business fads), enumerating 37 different new management ideas which emerged between 1950 and 2000.[10]

Honda Study

One of Pascale's most notable articles – on Honda's success in breaking into the US motorcycle market in the 1960's – is often referenced in the Lean, Agile and strategy communities.[11] The 1984 California Management Review article has come to be known as "Honda B," or "The Honda Effect," and was declared a classic business study by Henry Mintzberg in the Harvard Business Review. [12][13] It is considered notable for describing close customer observation as you experiment and learn your way toward finding your business strategy.

In the article Pascale coins the phrase “adaptive persistence,” meaning that many priorities become clear only as you strive to move toward something rather than through advance planning. You find the path along the way based on what is being learned along the way. In hindsight, then, what seems to be strategy emerges. "In sum, 'strategy' is defined as 'all the things necessary for the successful functioning of organization as an adaptive mechanism.'"

Collaboration

Several of Pascale's works were co-authored. In The Power of Positive Deviance, he took the lead in writing up observations and reflections based on the work of his co-authors Jerry and Monique Sternin, fieldworkers and Positive Deviance practitioners who had undertaken Peace Corps child development work in Vietnam, observed by Pascale.

The work of the Sternins was also observed in Bangladesh, Indonesia, Myanmar, Uganda, Argentina and the Pittsburgh VA Hospital and incorporated into the book.[14]

References

  1. ^ https://www.tributearchive.com/obituaries/31668821/richard-tanner-pascale/wall
  2. ^ The Economist, Guru: Richard Pascale, published 12 December 2008, accessed 28 December 2020
  3. ^ Pascale, R. T., Millemann, M. and Gioja, L. Changing the Way We Change, Harvard Business Review, November-December 1997, accessed 29 December 2020
  4. ^ Saïd Business School, Richard Pascale, accessed 28 December 2020
  5. ^ Pascale, R. T. (1981), The Art of Japanese Management: Applications for American Executives, Simon & Schuster
  6. ^ Harvard Gazette, Anthony G. Athos dies at 68: Was a scholar in interpersonal and organizational behavior, published 9 January 2003, accessed 21 July 2022
  7. ^ a b Pascale, R. T. (1990), Managing On the Edge: How Successful Companies Use Conflict to Stay Ahead, Viking
  8. ^ Pascale, R. T., Millemann, M. and Gioja, L. (2000), Surfing the Edge of Chaos: The Laws of Nature and the New Laws of Business, Crown Business
  9. ^ Pascale, R. T., Sternin, J., Sternin, M. (2010), The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems
  10. ^ Brown, P., Forget Management Fads – It's Simply a Case of Putting Trust in Your People, Kogan Page, published 10 August 2015, accessed 23 July 2022
  11. ^ https://doi.org/10.2307/41165080 Perspectives on Strategy: The Real Story behind Honda's Success
  12. ^ https://hbsp.harvard.edu/product/CMR065-PDF-ENG CMR Forum: The "Honda Effect" Revisited
  13. ^ http://www.castletonconsulting.co.uk/wp-content/uploads/2013/07/The_Honda_effect_revisited.pdf The Honda Effect Revisted
  14. ^ Positive Deviance Collaborative, Official Book, accessed 7 January 2021
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