Freeset
 | |
| Established | 2001 |
|---|---|
| Location | India |
| Website | http://www.freesetglobal.com/ |
 | This article contains content that is written like an advertisement. (January 2018) |
Freeset, now known as Joyya, is a group of social enterprises focused on creating employment opportunities for women affected by sex trafficking in West Bengal, India. The company consists of three business arms: The Social Arm, the Relational Arm, and the Business Arm.[1]
Joyya Bags & Apparel offers employment to approximately 200 women who were trapped in Kolkata's sex trade. Founded by Kerry and Annie Hilton in 2001, Freeset offered women of the Sonagacchi red-light district of Kolkata alternative employment opportunities, in which profits from the business are used for the benefit of the women. The company has since been handed over to Anthony & Sandy Watts, who have continued Freeset's mission under the brand name Joyya.
The jobs offered by Joyya allow women to experience financial independence and gain access to healthcare and educational opportunities for their children. Upon employment at Joyya, many women receive basic skills training.[2]
Freeset Business Incubator played a major role in 2011 to expand opportunities offered by Freeset Bags & Apparel. This initiative encouraged development of new freedom businesses and expanded capacity and expertise of existing freedom businesses via the Freedom Encounter, a 3-week starter course. Freeset Fabrics was the first freedom business begun under the guidance of the Incubator.
Joyya, the first Freeset freedom business established in a rural context, is located in the Murshidabad district of West Bengal. Weaving is a traditional skill among the people of the area and influenced the decision to start a weaving business with a focus on making scarves. The idea behind locating the business in such an impoverished area that is known also to be a hub of sex trafficking, is to provide economic opportunities for women who would otherwise be vulnerable. Training started in late 2014; the first scarves came off the production line in 2015.[3][1]
References
- ^ a b "Freeset - End Slavery Now". endslaverynow.org. Retrieved 2024-04-07.
- ^ "Monday, 20 July 2015 Voices".
- ^ "Helping women to enjoy independence with every gift bag". Nourish London. Retrieved 2024-04-07.
Sources
- Cadacio, Jodeal (13/11/2009). "Freeing women from sex trade". North Shore Times.
- Chanwai-Earle, Lynda (20/7/2015). "Freedom from Calcutta's sex slave trade - Freeset, India". Radio New Zealand National.