Moods Condoms
 | This article contains content that is written like an advertisement. (March 2013) |
 | |
| Owner | HLL Lifecare Limited |
|---|---|
| Country | India |
| Introduced | 1968 |
| Markets | 30 countries |
| Website | moodsplanet.com |
Moods Condoms is a manufacturer of condoms made from natural rubber latex. It is manufactured by HLL Lifecare Limited, Trivandrum, an undertaking by the Government of India. HLL was established in 1966 with the objective of producing condoms for the National Family Planning Program. Moods Condoms came into existence in mid-1968, when HLL Lifecare Limited decided to develop a product to target the premium and upper middle class segment of the urban population in India. HLL is one of the world's largest manufacturers of condoms. As of December 2012, its annual production totals around 800 million pieces across the globe.[1]
Branding
The logo of the brand OO represents the bonding between couples. It has diversified into several variants. The range includes close to twenty variants, viz. ultrathin, dotted, and all night to different flavours; and also scented condoms; glow condoms; XXX condoms with dots and ribs; and Absolute Xtasy, Extra Long, Colored, and Skin.
Its first advertising campaign was popularly known as the Moods Please campaign and succeeded in making this evocative name synonymous with the product. Later, it came up with different advertising campaigns, which include "My Man!", "Your Time, Your Place, Your Moods!!", and the recent one, "Play it Right."
See also
References
- ^ "About India's no. 1 best seller condom - Moods Condom". About Moods Condom, About HLL, About HLL Manufacturing Plant, HLL Healthcare Products In India, Condom In India, Condoms, Moods Condoms, Moods Condoms In India, Best Condoms, Best Condoms In India, Condoms Online In India, Condoms Online, Small Condoms, Small Condoms In India, Buy Condoms In India, Buy Condoms, Where To Buy Condoms, Where To Buy Condoms In India, Buy Condoms Online, Buy Condoms Online In India, Moods Silver Condoms In India, Moods Silver Condoms, Moodsplanet.Com, Moodsplanet. Retrieved 2023-01-11.
- http://www.moodsplanet.com
- http://www.lifecarehll.com/page/render/reference/Social_Marketing
- http://articles.economictimes.indiatimes.com/2011-12-07/news/30485791_1_hll-lifecare-m-ayyappan-brand
- PSI Research Summary - Output Tracking Surveys – Round One, December 2006